As a society, we've become used to items being upgradeable or enhanced. We super-size our value meals, we add a sports or luxury package to our vehicle, and we can always get the premium version of the cool app on our smart phone.
However, STRONGHOLD FLOORS doesn't believe everything needs to be presented in this “bait and switch” manner. The right service or product shouldn't have inferior grades sold as the “standard version vs. the premium version” or “good vs. better vs. best”. Our decorative chip garage floor coatings prove this.
Apply the Gold Standard in Garage Floor Coatings
We have some “competitors” who use this bait and switch tactic to show off very low pricing, but they then hard sell their “premium version”. Then we get calls asking us for our different levels. We only have one version for the normal residential garage floor. It’s what everyone else charges extra for.
Because a thick, polyaspartic top coat is really the gold standard in garage floor coatings, that’s what we've always offered here at STRONGHOLD FLOORS. We don’t sell you upgrades after we hooked you with “standard” product pricing. We don’t try to create confusion and blur the lines. We know there's no reason to sell a one top coat or two top coats flooring system.
Decorative chip, epoxy floor coatings shouldn't have multiple "upgrades" and "premium versions" associated with them.
If your two top coats only come up to 8-12 MILS, then why not just “do it right” all the time by always applying that amount and not making it an upgrade? No one should have a full broadcast, decorative chip floor with only 3-5 MILS of top coat on it, regardless of the materials.
Those same competitors will say “Our product doesn’t need to be thick, because it’s so durable”. All garage coatings subjected to regular vehicle traffic will have wear on the top-most coatings layers; it's unavoidable. Once the top coat has sufficient dulling or scratching, it'll require a new top coat to rejuvenate it. This requires the previous top coat to have had enough body to 1) protect the chips below it and 2) provide the structure to mechanically bond the next clear coat to it.
To learn more about this issue with thickness, please see our article Garage Coatings Math: When 3 is Greater than 5.
Hire Specialists who Follow a Process When Installing Garage Coatings
We have another competitor who tries to tout that he sells you the floor and installs the coatings. While our sales managers have all installed coatings (some are former Operations Managers for us), we believe that the best person to install your coatings is someone who specializes in installing epoxy coatings every day. Not just on the non-sales days.
I don’t want the salesperson who sells me my car to also be the technician working it. STRONGHOLD FLOORS believes in specialization. It’s the core reason we are only a coatings company and partner with others for complete garage makeovers.
Our staff all goes through a documented, proven training program and we constantly educate our installers on new products. We want our installers to be focused every day, not just when they don’t have other items on their plates.
How Do We Know it Works?
If it wasn’t working, we wouldn't have just strengthened our garage floor warranty. If it didn’t work, we wouldn't have half a dozen organization & garage makeover companies utilizing our coatings services as part of their offerings.
I believe our 7000+ customers speak for us. Check out what they are saying on NiceJob: Pennsylvania and Maryland. Convinced? Request a free quote today to get started with your floor coatings project.
On May 6th, 2014, STRONGHOLD FLOORS won the 2014 Best of HomeAdvisor award. Since 2006, we have offered our services to HomeAdvisor (formerly ServiceMagic) users - including coatings for residential (garages, basements, etc.) and commercial.
Mike Mincemoyer is the President of STRONGHOLD FLOORS.
